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Musicrypt's DMDS Delivers Nickelback's "Photograph"

Roadrunner Records in the US and EMI Music Canada exclusively used Musicrypt's Digital Media Distribution System (DMDS) to deliver Nickelback's single "Photograph".

The process began on July 27th at 6 a.m. when a 20 second promo of the song was made available for download to selected radio stations across North America. Likewise, on August 3rd the full song was made available at 7 a.m.

Two separate file types were made available, giving broadcasters the choice of file format and quality. A watermarked uncompressed linear file and a broadcast quality file. The full linear file allows all High Definition and Satellite Broadcasters to deliver their listeners the best quality audio file. The watermarking DMDS helps keep individual users accountable for the track to Nickelback, Roadrunner and EMI.

"It was over two years ago, that we delivered Nickelback's chart breaking hit "Someday" via DMDS to radio across Canada," said Derrick Ross, Vice-President, National Promotion, EMI Music Canada. "Since then, we have delivered almost every Nickelback single to radio in this country exclusively via DMDS. DMDS is now the standard way of delivering music securely and simultaneously to broadcasters and this is how they'll be receiving this great new track from Nickelback."

Currently, DMDS is used by 100 per cent of all chart-monitored radio stations, including Canada's three largest broadcasters, Corus Radio, Rogers Media Broadcasting and Standard Radio." In addition, over 85 per cent of Canada's music industry is currently using Musicrypt's DMDS, including all four major labels.

Founded in 1999, DMDS has delivered over 1,100 tracks to over 450,000 destinations. Musicrypt's DMDS is the leading secure B2B digital delivery solution for the music industry. DMDS is a Web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. The first application of DMDS replaces the physical distribution of new musical recordings by record companies from the studio, internally, and to radio stations with more secure, more effective and less costly digital distribution of broadcast quality media via the Internet.

For more information, visit www.musicrypt.com or www.emimusic.ca.

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