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West 49 Is Plugging Into The Music Scene

Canadian skateboarding retailer West 49 has set up a leading edge Web site that will give local, new artists a chance to be known nationally instead of just locally.

All genres of music and band information can be uploaded for other musicians to hear and read, even if the artist doesn’t have a record contract.

“We want to encourage all new musicians to put their music on our site so we can help them start a career in the industry and show today’s youth the value of music,” says the Director of Marketing for West 49, Cindy Mielke. “The new site is a way for us to help promote Canadian bands and give them the exposure that they may not have gotten otherwise. We are currently in the process of accepting all types of artists and expect the response to be huge.”

Musicians can upload their original songs as MP3 files as long as it is non-offensive material, and the audio quality is clear. Along with uploading music, musicians will have access to the site’s industry info page. This page will have instructions on how to apply for VideoFACT, grants to fund their musical career and contacts for labels and booking agencies.

The general public will not have access to the site until the spring, when they will have the opportunity to sign up as a West 49 Loyalty member. From there they will have access to download songs and learn about the artists.

“People sometimes worry about the morality of downloading music, but on our site the bands are involved in the process, and they participate because they want to be heard,” says Mielke.

West 49 has 59 stores across Canada and has donated over $400,000 to schools, community events, charity organizations and skate parks since 1995.
For more information visit www.west49music.com.

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