The Agency Group has announced the promotion of Rob Zifarelli to the position of Senior Vice President.

Fostered in 1996 by Neil Warnock (founder and worldwide president), Ralph James (CEO, The Agency Group Canada), and Jack Ross (president, The Agency Group Canada), The Agency Group Canada office represents many influential and successful names in the entertainment industry across all music genres.

 “After many successful years at The Agency Group, Rob has shown himself to be a man of integrity, professionalism and flair, always putting his artists first,” says Gavin O’Reilly, Group CEO.  “I am delighted to recognize his ongoing and vital contribution to The Agency Group and look forward to working with him in further expanding Canada’s largest and most innovative live music agency.”

Ralph James says, “Zif is incredibly focused, with an astute eye for talent.  He has developed an extraordinary roster of artists – and I think he’s just getting started! We welcome Zif to the role of Senior Vice President and look forward to his continued success.”

A music industry executive veteran for more than 20 years, Zifarelli has been with The Agency Group for over a decade.  During that time he has helped to develop and build the domestic and international touring careers for such artists as City and Colour, Feist, Broken Social Scene, Bahamas, Stars, K-OS, Dan Mangan, Dinosaur Jr, Bombay Bicycle Club, Hawksley Workman, James Vincent McMorrow, and many more.

In addition to his work in Canada, Zifarelli is one of the country’s leading international booking agents representing an extensive roster and sharing his clients with colleagues in London, New York, Nashville, Los Angeles, and Malmo.  He personally books North and South America, Japan, Southeast Asia, and Australia, where he represents some of that country’s acclaimed artists including Vance Joy, Xavier Rudd, 360, The Cat Empire, The Jezabels, Boy & Bear, The Paper Kites, Airbourne, Holy Holy, Glass Towers, Violent Soho, and Washington.