So our current issue of Canadian Musician has a feature written by the great David McPherson about properly using today’s social media tools to engage your audience and further your careers. For the piece, David was in touch with John MacPhee of PEI pop/rock band Paper Lions, who’ve had a string of interesting social media successes over the past few months – most intentional, but some totally coincidental. Check this out:

http://www.cbc.ca/news/canada/prince-edward-island/story/2012/05/15/pei-paper-lions-million-video-584.html

The band gets into more detail in the May/June 2012 issue, alongside others like Walk Off The Earth (’nuff said), artist-auctioning artist Jadea Kelley,  and Corin Raymond, the Trump of Canadian Tire money, so check it out! Figured we’d help the band practice what we preach…

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