Who: Morgan Mayer
Where: Regina
What: teen power
Contact: Management, Terry Mayer; 306.525.1311 / 306.584.5711; FAX: 306.565.3741; info@morganmayer.com; www.morganmayer.com and www.myspace.com/morganmayer

Morgan Mayer has achieved a lot in her 16 years on the planet – and now she wants to rule it. iF I Ruled The World is her second solo album, so she’s already ahead of most. But is it good? Well, yes. It’s not adult music by any means, leaning more towards a cross between Avril Lavigne and Kelly Clarkson, but the songs are good enough for airplay, as radio is discovering with the first single, “Hang On Every Word.” By late April it was on its way to cracking the national top 50 Hot AC radio chart and has remained bulleted in the MediaBase Hot AC Top 100 and was a Top 20 success in Regina. Of the eight songs on the album, she co-wrote six, and while the lyrics may be young in sentiment, it wouldn’t work if they weren’t. “Let It Go,” which she wrote by herself, is a fierce pop song about a girl trying to get over someone, while “Hang On Every Word,” a lyric she had no hand in, is about an obsessed girl. The songs are straight-up pop/rock, more aggressive than the self-described “girlie-pop” on her 2004 solo debut, A Little Of This. Mayer, who is classically trained as a vocalist and released her first recording of two Christmas songs when she was just 11, says iF I Ruled The World is influenced by what her father’s taste in rock music, which she heard growing up. All the songs were produced by David J. Taylor (Sylvie, Despistado) at Regina’s Ze Studios, with Mayer co-producing “Everything” and “Average Girl.” It was engineered by Dave Fries and mixed by Jared Kuemper.

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