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Bell Media, Music Canada & Re:Sound Partner on New Process to Make Cross-Platform Reporting & Royalties More Efficient

December 7th, 2017
Bell Media Pres. Randy Lennox

Bell Media Pres. Randy Lennox

Music Canada, Re:Sound, and Bell Media has announced new advancements in cross-platform reporting that they say will usher in a new era of cooperation between Canada’s music and media industries. Developed by Bell Media, Music Canada and Re:Sound, the new process aligns terrestrial broadcast data with digital in order to ensure all music industry stakeholders are served with greater efficiency, transparency, and accountability, while setting a new industry standard for data reporting. With this initiative by Bell Media, the automation of the existing music content distribution tool allows the industry to streamline sound recording data within the Canadian music ecosystem.

The new system is part of an ongoing project to develop administrative efficiencies by Music Canada and Re:Sound. Through consolidating multiple data sets, maximizing the use of ISRC (International Standard Recording Codes), and other improvements, the project has so far resulted in faster payouts and 28 per cent more revenue for major labels and members of CIMA (the Canadian Independent Music Association), according to the organizations.

Beginning with a successful pilot program of the new system by Toronto’s 104.5 CHUM FM in early 2017, Bell Media radio stations are now tracking complete sound recording data, including ISRC, automatically on new tracks from major record labels and independent label partners. With the elimination of manual processes, the new reporting system has resulted in cleaner data, which significantly benefits all rights holders in the Canadian music industry including artists, background musicians, songwriters, and music publishers, through organizations (SOCAN, CMRRA, SODRAC, etc.) relying on broadcast data to get royalties to rights holders.

“I commend Bell Media, and specifically Randy Lennox, for showing remarkable leadership on this project,” says Graham Henderson, President and CEO of Music Canada. “Thanks to this collaboration, achievements in data efficiency from projects completed by the major record companies and Re:Sound will now yield even greater results, generating savings throughout the royalty chain, while resulting in more dollars in the pockets of creators.”

“As someone with love for Canada’s music industry, I am thrilled by the results of this project,” said Randy Lennox, President, Bell Media. “When Music Canada’s Graham Henderson approached us to help resolve what has been a longstanding issue within Canada’s music industry, it was an easy decision to lend Bell Media’s resources and expertise. The automation of the tracking process establishes international best practices that benefit creators while making the entire system considerably more efficient.”

“At Re:Sound, we only exist for the artists and sound recording owners we represent,” says Ian MacKay, President of Re:Sound. “Ensuring that the absolute best quality data flows through the entire music ecosystem is a huge step forward for rights holders, and will help us (and other organizations) to ensure that we pay the right people as quickly and efficiently as possible. We couldn’t have done this without the strong leadership of Bell Media and Music Canada.”

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