Canadian Musician


BreakOut West & ECMA Launch “East Meets West” Collaboration

June 27th, 2017

Acres of Lions at BreakOut West 2015. [Photo: Keri Coles Photography]

Acres of Lions at BreakOut West 2015. [Photo: Keri Coles Photography]

The East Coast Music Association (ECMA) and Western Canadian Music Alliance (WCMA) have announced the launch of “East Meets West,” a new collaboration which the organization say will create career opportunities for artists from the far ends of Canada, extending tour opportunities and connecting some of the country’s emerging artists.

The 15th Annual BreakOut West (BOW) music conference, festival and awards will be hosted in Edmonton from Sept. 13-17, 2017. This year’s BreakOut West Festival will feature PEI’s Dylan Menzie and Nova Scotia’s Hillsburn.

Through the East Meets West partnership, BreakOut West will partner with ECMA to feature its first Eastern Canadian artists performing in the music festival and participating in the conference. ECMA will also welcome two western Canadian artists for the 2018 East Coast Music Awards: Festival & Conference (ECMA) taking place in Halifax, May 2-6, 2018. This collaborative partnership will offer career development opportunities on each end of the country connecting the Canadian market for all artists.

“We are very excited about this partnership. So often Western artists’ Canadian tours include dates from Vancouver Island to Ontario or Quebec and do not stretch to the East Coast,” says Robyn Stewart, WMCA Executive Director. “Through this initiative we look forward to working closer with our partners at ECMA, and supporting the extension of Western and Eastern artists’ touring network and fan base.”

“This is a great chance for us as regional music associations to work together to provide a unique experience and perspective for our artists,” says Andy McLean, ECMA Executive Director. “For touring musicians, the vastness of a country like Canada can be daunting and difficult. It is important to create opportunities like these not only to ease those burdens a little bit, but also to establish pan-provincial networks that serve to better develop the careers of our respective artists.”

Selected artists have demonstrated they are export-ready and/or have exporting experience and the ability and team to maximize on this showcase opportunity. The initiative includes showcase opportunities at BOW and ECMA 2018, as well as songwriting collaborations and touring exchanges between the two markets.

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