Canadian Musician

NEWS

BreakOut West Launches New Website & Mobile App for 15th Anniversary

May 26th, 2017

BOW websiteWith support from The Foundation Assisting Canadian Talent on Recordings (FACTOR), the Government of Canada and Canada’s Private Radio Broadcasters through the Collective Initiatives, Digital Marketing program, BreakOut West has announced the launch of its new website for the event’s 15th year, as well as a mobile app for BreakOut 2017, taking place in Edmonton from Sept. 13-17.The new website is now live at www.breakoutwest.ca.

“We’re excited to debut a new website along with this year’s mobile app,” says BreakOut West Executive Director Robyn Stewart, “Thanks to support from our funders, BreakOut West’s website has gotten a much needed overhaul, leaving us better able to frame this year’s 15th anniversary event, and all of BreakOut West’s activities throughout the year.”

The new website features a more sleek and streamlined look, more readily available information, and easy navigation, with a focus on marketing the artists and industry BreakOut West serves year-round. Users can also register for the conference, learn more about BreakOut West’s current initiatives and history, and check out this year’s event schedule. But most importantly, says the organization, the new website facilitates the promotion of what’s happening now in the western Canadian music scene, with content created by and for the artists and industry. Engaging web browsers with playlists, artist-created video content, stories from alumni artists, current nominees and festival artists, and more.

There is still BreakOut West’s humorous video series “Ask Johnny,” designed to answer various questions about attending BreakOut West, and enjoy more information on the BreakOut West Host City. Several of this year’s delegates have also been announced and are available on the website, coming from a wide variety of countries that support and bolster their respective music industries, including Australia, Iceland, Poland, and Netherlands, to name a few. The new website creates a platform for sharing, education and discussion, as well as promoting Western Canada’s home-grown music, reflecting BreakOut West’s year-round commitment to fostering the music industry, in real time.

The new and revitalized BreakOut West mobile app distills the website content directly into mobile devices to create a user-based BreakOut West experience. As with prior versions of the app, users can learn about the artists, plan their schedule and mark which showcases, artists, or conference panels they’d like to attend during BreakOut West 2017, however the latest version features a more business-integrated approach. The inclusion of career information and event goals from each artist, and a direct messaging component make it easier for attendees to communicate. The app also updates and delivers relevant content to users based on their favourite artists and geo-location within the event, and maps out showcase venues in Edmonton. The BreakOut West 2017 app is free for download and available for both iOS and Android phones and tablets.

Registration is open now for BreakOut West 2017 for those who wish to attend the conference, festival and concert as a packaged deal. Festival wristbands and kick-off concert tickets will go on sale June 15th, along with the announcement of the first wave of festival artists.

For more information, go to www.breakoutwest.ca.

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