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New CRTC Decision Will Likely Kill MuchFACT

May 18th, 2017

muchFACT_logoalttaglineblkA recent decision by the Canadian Radio-Television and Telecommunications Commission (CRTC) has put the future of the MuchFACT video funding program into question. In its Broadcasting Decision 2017-149, the CRTC has removed the requirement by Much and Gusto (formerly M3), which are owned by Bell Media, to provide funding for the MuchFACT program as a requirement of its broadcasting licence.

MuchFACT was created in 1984 and for decades has funded and promoted Canadian music videos and related music content. Many prominent Canadian artists have funded music videos with the help of MuchFACT, including  Carly Rae Jepsen, Celine Dion, Serena Ryder, The Tragically Hip, Arcade Fire, K-OS, Feist, Shad, Nelly Furtado, Sam Roberts, Metric, k.d. lang, and the Barenaked Ladies. MuchFACT has also been a crucial source of support for developing Canadian directors. Since its inception, MuchFACT has awarded more than $100 million dollars and funded nearly 9,000 projects.

Bell Media, which administers the MuchFACT program as the owner of Much, released a statement indicating the future of the program has not been determined. The statement reads: “Bell Media was granted flexibility by the CRTC in making contributions to MuchFACT and BravoFACT no longer conditions of license for its Much, Gusto, and Bravo specialty channels. We are currently reviewing both programs and no decisions have been made regarding their future at this time. Both programs continue to accept grant applications in anticipation of their next funding deadlines later this year.”

Despite Bell Media’s statement, many in the industry, including FYI Music News, have said this decision from the CRTC all but makes certain that the MuchFACT program will be killed.

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