A new initiative called CanadaSound has been launched, which is created by cleansheet communications in partnership with CBC Music, The Canadian Academy of Recording Arts and Sciences (CARAS), The JUNO Awards, SOCAN, ICI MUSIQUE, and the Department of Canadian Heritage. CanadaSound is an interactive virtual platform that anyone can access, explore and contribute to – building a sound library that expresses the experience of living in Canada. Canadians are invited to upload, post, or send their favourite homegrown sounds to the site to inspire artists nationwide to create new, distinctly Canadian songs. As well, artists like Walk Off the Earth, Kevin Hearn of the Barenaked Ladies, Florence K, and many more have joined the initiative.
“CanadaSound is one of the most inspiring musical collaborations I have ever joined! It is with great enthusiasm that I am in the process of creating a song with Canada’s favourite sounds and cannot wait to share it with you!” says Florence K.
The most dynamic tracks received from CanadaSound will be made available as a downloadable digital album, with a portion of the proceeds going to MusiCounts, Canada’s music education charity associated with CARAS.
“Sound, like smell, is a powerful sense that can transport you through time. Music has the power to recall memories, and to evoke emotions, as do our favourite sounds,” said Allan Reid, President & CEO, CARAS/The JUNO Awards & MusiCounts. “I’m excited to see what our artists create with this uniquely Canadian combination.”
Canada’s 150th birthday originally sparked the idea for the project, which launches in time to celebrate the country’s distinct sounds that have echoed for years.
Neil McOstrich, Chief Storytelling Officer at Cleansheet adds, “When Cleansheet first imagined the idea, our goal for CanadaSound was to create the most inclusive musical collaboration Canada has ever seen. The possibilities of what our people and artists can create together are as big as the nation itself.”
On Canada Day, listeners can tune into a special broadcast on CBC Radio with host Grant Lawrence, who will dig into some of the most moving stories behind the sounds that have been shared from across the country. Follow along on social media via CanadaSound’s Twitter, Facebook, Instagram and using the hashtag #CanadaSound for more updates.
For more information, go to www.canadasound.ca.