Canadian Musician


CD Baby Announces Acquisition of and Related Assets

November 24th, 2016

CD BabyCD Baby, a distribution and royalty administration destination for independent artists, has acquired, the digital music marketing platform and Soundrop, once the most popular playlisting and social listening app for Spotify.

“We’re excited to continue’s powerful marketing tools for musicians,” says Kevin Breuner, VP of marketing at CD Baby. “It’s another set of tools we can offer to the independent musicians we have worked to support and encourage for years.”

More than 5,000 labels and artists use to share content and collect data that the company says strengthens their connection to their fans. The Portland, OR-based firm plans no changes to’s services.

In addition to continuing’s offerings, CD Baby plans to revamp Soundrop, which went dormant after Spotify shifted its third-party app strategy. Soundrop will become the new springboard for artists looking for an alternative distribution approach, one that favours constant creation and single-first strategies. The revived Soundrop will be the new home for many Loudr artists, the distribution service CD Baby acquired earlier this year.

“We are very happy to see a new home for and a new future for the Soundrop brand,” says Jørn Haanæs, Soundrop’s former CEO. “Soundrop and were both about helping artists connect with their fans. To finally see the last part of our original vision take effect is wonderful.  Entering into music distribution was always the dream, as that’s the ultimate fan connection, now it’s soon to be the reality.”

“We see this as another high-caliber way to serve musicians and give them the best of what’s out there,” concludes Breuner. “For existing customers, it will be business as usual.”

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