Canadian Musician

NEWS

SoundCloud Go Launches in Canada; Reaches Agreements with SOCAN & CMRRA-SODRAC

October 26th, 2016

Soundcloud GoMusic and audio platform SoundCloud has launch its new consumer subscription service, SoundCloud Go in Canada. SoundCloud Go gives music fans an expanded catalogue of more than 135 million tracks with supporting features created to complement and enhance the existing SoundCloud user experience.

The SoundCloud Go includes: access to a significantly expanded catalogue of established and emerging artists; offline listening; and ad-free, uninterrupted listening.

SoundCloud Go is available in Canada on web, iOS App Store and Google Play, and priced at CDN$9.99 per month. iOS users can avoid the App Store surcharge (CDN $13.99) by visiting soundcloud.com/go instead.

“SoundCloud Go will provide Canadians with the largest and most diverse music and audio catalogue in the world,” says Alexander Ljung, SoundCloud co-founder and CEO. “Subscribers will be able to enjoy tracks from emerging creators, new tracks from indies, global hits as well as hits in the making, all in one place. We know Canadians are passionate about their music so we’re very much looking forward to rolling out this new experience across the country.”

The free service will remain and will now be supported by a range of advertising options.

Additionally, in line with the launch, SoundCloud has reached agreements with SOCAN and CMRRA-SODRAC Inc. (CSI) that will enable new creative, commercial, and promotional opportunities for their artists, songwriters, composers, and music publishers in Canada. This includes providing SOCAN and CSI’s members and clients with the opportunity to generate revenue when their work is played on the platform.

SoundCloud’s free service will be supported by audio advertising, in-stream native ads, video ads available in both the horizontal and vertical video formats, promoted profiles, creator partnerships, and more. All are designed to fit seamlessly into the SoundCloud experience and to provide brands with a variety of ways to reach a new, highly engaged audience. The introduction of advertising will ensure listeners can continue to use SoundCloud for free, as well as offer creators the opportunity to be paid for the work they share. SoundCloud Go subscribers will be able to opt out of these ads, enjoying uninterrupted listening as part of the service.

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