Canadian Musician

NEWS

Nielsen Entertainment Names Paul Shaver Head of Canadian Music Division

May 11th, 2016
Paul Shaver

Paul Shaver

Nielsen  has announced the appointment of Paul Shaver as the Head of Nielsen Music Canada.  In this role, the Canadian music industry veteran will oversee all commercial operations surrounding the measurement and insights of music for Nielsen in the Canadian market. He joins the company with more than 20 years of experience in the music industry.

Before joining Nielsen, Shaver held leadership roles at HMV Canada, Virgin Music Canada, and EMI, where he served as VP of marketing and promotion. Following Universal’s Acquisition of EMI, he was also VP of marketing at Universal Music.  Most recently, Shaver was GM/SVP of Open Road Recordings & RGK Entertainment, where he oversaw a top Canadian indie country music label and management company.Over the years, Shaver has played a part in developing the careers of artists in Canada including Katy Perry, Lenny Kravitz, and Lady Antebellum‎.

“Nielsen is a truly innovative organization known forproviding cutting edge technology, research and analytics to the music industry,” says Shaver. “The company’s metrics are invaluable in today’s evolving music landscape and I’m looking forward to working closely with the Nielsen team to deliver those insights and data points to Canada’s most well-known music labels and brands.”

Nielsen Entertainment, LLC provides market information, testing, marketing solutions, and analytical tools to film, music, home entertainment, books, and interactive entertainment markets in North America, Europe, Latin America, and Asia Pacific.

For more information on Nielsen Music Canada, Shaver can be reached at paul.shaver@nielsen.com (effective June 6)

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