Canadian Musician

Posts Tagged ‘YouTube’

Redefining Success in a Digital Marketplace: A conversation with Miranda Mulholland

Monday, August 21st, 2017

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A condensed version of this interview appeared in the July/August 2017 issue of Canadian Musician magazine.

By Michael Raine

On May 24, 2017, independent musician, label owner, and festival organizer Miranda Mulholland became the first musician ever to deliver a keynote speech to the Economic Club of Canada. Her speech, entitled “Redefining Success in a Digital Marketplace,” sought to educate the business and policy sector on the myriad of challenges and obstacles present-day artists face, many of which have served to undermine their ability to make a living. Canadian Musician spoke with Mulholland to dig deeper into her message.

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YouTube: Friend or Foe of the Music Industry?

Tuesday, May 9th, 2017

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This article originally appeared in the May/June 2017 issue of Canadian Musician magazine.   

By Michael Raine

Two related themes have dominated music industry discussions and reporting over the last couple of years. From industry conferences at Canadian Music Week and South by Southwest to reports by the BBC and New York Times, there has been jubilation over revenue growth. Subscription streaming services like Spotify are credited with fueling a 5.9 per cent worldwide growth for the recorded music industry in 2016, which is the largest year-over-year increase since IFPI began tracking the market. In Canada, the growth was even more dramatic at 14.8 per cent thanks to streaming revenues more than doubling. On the flip side, though, is fretting and even outright anger over the paltry royalties the largest online service, YouTube, pays music rights holders.

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