Canadian Musician

Posts Tagged ‘Spotify’

Will Blockchain Change the Music Industry?

Wednesday, November 15th, 2017

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This article originally appeared in the November/December 2017 issue of Canadian Musician magazine.

By Michael Raine

For those not immersed in the world of web-based technology, blockchain is a difficult thing to wrap your head around. It’s a nebulous concept that is simple on the surface but deeply complex in its details.

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Can Indie Artists Get on Spotify?

Thursday, October 5th, 2017

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This article originally appeared in the September/October 2017 issue of Canadian Musician.

By Michael Raine

Attend a music industry conference this year and you’re bound hear that “streaming is the new radio” – maybe even a few times. Radio used to be an indie artist’s ticket to fame and fortune, or at least a decent SOCAN cheque and a noticeable boost in ticket sales. While Nielsen surveys show radio’s influence is still significant, streaming playlists, especially on Spotify, are having a huge impact on artists’ earnings and popularity. The importance of these playlists has become obvious, but what is still less clear is how songs get added to them. Like radio, is it largely the domain of the signed artists with the backing of label-employed pluggers, or can indie label and self-releasing artists get their songs on these playlists? The answer to both is “yes.”

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Redefining Success in a Digital Marketplace: A conversation with Miranda Mulholland

Monday, August 21st, 2017

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A condensed version of this interview appeared in the July/August 2017 issue of Canadian Musician magazine.

By Michael Raine

On May 24, 2017, independent musician, label owner, and festival organizer Miranda Mulholland became the first musician ever to deliver a keynote speech to the Economic Club of Canada. Her speech, entitled “Redefining Success in a Digital Marketplace,” sought to educate the business and policy sector on the myriad of challenges and obstacles present-day artists face, many of which have served to undermine their ability to make a living. Canadian Musician spoke with Mulholland to dig deeper into her message.

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Streaming Money is Flowing… But Where To?

Wednesday, September 21st, 2016

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The article originally appeared in the September/October 2016 issue of Canadian Musician magazine

By Michael Raine

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