Canadian Musician

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Will Blockchain Change the Music Industry?

Wednesday, November 15th, 2017

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This article originally appeared in the November/December 2017 issue of Canadian Musician magazine.

By Michael Raine

For those not immersed in the world of web-based technology, blockchain is a difficult thing to wrap your head around. It’s a nebulous concept that is simple on the surface but deeply complex in its details.

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A Lifeline for the Canadian Music Industry: The Unison Benevolent Fund Is There for You

Tuesday, November 14th, 2017

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This article originally appeared in the November/December 2017 issue of Canadian Musician magazine.

By Michael Raine

When Hill Strategies Research released its 2014 Statistical Profile of Artists and Cultural Workers in Canada, it was little surprise that artists (musicians, authors and writers, directors, choreographers, etc.) are significantly more likely to be self-employed than the wider labour force. Over half of artists are self-employed compared to between 11 and 15 per cent of the general labour force, according to the report. That has significant consequences for the music industry, making folks in it more vulnerable, which is why the Unison Benevolent Fund was so desperately needed.

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Can Indie Artists Get on Spotify?

Thursday, October 5th, 2017

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This article originally appeared in the September/October 2017 issue of Canadian Musician.

By Michael Raine

Attend a music industry conference this year and you’re bound hear that “streaming is the new radio” – maybe even a few times. Radio used to be an indie artist’s ticket to fame and fortune, or at least a decent SOCAN cheque and a noticeable boost in ticket sales. While Nielsen surveys show radio’s influence is still significant, streaming playlists, especially on Spotify, are having a huge impact on artists’ earnings and popularity. The importance of these playlists has become obvious, but what is still less clear is how songs get added to them. Like radio, is it largely the domain of the signed artists with the backing of label-employed pluggers, or can indie label and self-releasing artists get their songs on these playlists? The answer to both is “yes.”

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One Land, Many Voices: Canadian Music & The Industry Supports It in 2017

Thursday, September 28th, 2017

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This article originally appeared in the September/October 2017 issue of Canadian Musician.

By Bob Mersereau

It’s been awhile since Tara MacLean has been in the spotlight; nine years in fact. The singer-songwriter had a pretty enviable career going from the mid-’90s to 2008, with three solo albums on Nettwerk Records and two with EMI as part of the group Shaye. She had a publishing deal with Sony/ATV, was managed by Terry McBride, had toured on Lilith Fair, and built a strong U.S. following opening for the likes of Dave Matthews Band. Shaye had done a reality TV show for CMT, and MacLean had played Conan on her own. All this atop an appearance in the film Coyote Ugly.

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Redefining Success in a Digital Marketplace: A conversation with Miranda Mulholland

Monday, August 21st, 2017

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A condensed version of this interview appeared in the July/August 2017 issue of Canadian Musician magazine.

By Michael Raine

On May 24, 2017, independent musician, label owner, and festival organizer Miranda Mulholland became the first musician ever to deliver a keynote speech to the Economic Club of Canada. Her speech, entitled “Redefining Success in a Digital Marketplace,” sought to educate the business and policy sector on the myriad of challenges and obstacles present-day artists face, many of which have served to undermine their ability to make a living. Canadian Musician spoke with Mulholland to dig deeper into her message.

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