Canadian Musician contributed Sari Delmar has some wise words for artists getting set to showcase at SXSW 2015 in Austin, TX.
I’ve been to South by Southwest (SXSW) for the past few years and every time I go, there’s a common thread to bands that stand out from the crowd. They’re full of energy, ready to network, and of course, have killer songs.
But most of all, they’re prepared for the special kind of beast that is SXSW. And we all know – this is a weird one. South By is a big deal and a big opportunity if you play your cards right. In 2014, some of my favourite Canadian acts took the plunge to Austin – Arkells, Grand Analog, and Slow Down Molasses, among many others – and with my artist development hat on, I got to see who stood out from the pack.
While many acts are impressive (and many more are not), there’s always a few that miss their chance to make a strategic impact. I’ve come up with a few tips below garnered from my time watching and learning at SXSW 2014.