Music data collection and analytics firm Next Big Sound, has released its mid-year report for 2015 and the numbers are mind-blowing. Just in the first half of this year, Next Big Sound tracked over one trillion song plays. That is not a typo. That is trillion with a “T”. Included in that number are streams fromYouTube, Vevo (overlap was accounted for), Vimeo, Spotify, Rdio, SoundCloud, and, for the first time ever, Pandora, which acquired Next Big Sound in this year.
The authors note, “What really blew our minds when tallying these totals was that the number of online plays in just the first six months of the year far exceeds what we tracked in all of 2014, even before the addition of Pandora’s data. And social is growing like a weed as well. We tracked close to 14 billion new followers, page likes, and stations added in the first half of the year, already more than three quarters of the total from last year.”