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WILD 953 & Alberta Music Launch Year Two of Project WILD: Country Artist Development

Thursday, March 23rd, 2017

Screen Shot 2017-03-23 at 11.54.38 AMWILD 953 and Alberta Music have launched this year’s Project WILD, a professional development program designed to educate, promote, develop, and launch the careers of some of Alberta’s up and coming country and roots artists. Applications are open now and run through 12:00 noon MDT on Friday, April 21, 2017. Artists can apply for Project WILD through

Twelve Albertan artist finalists will be selected from hundreds of applications, and awarded a $5,000 development prize and participate in an intense, week-long music and music industry boot camp. The finalists will also perform in public showcases, complete industry challenges, and look for the public vote.

Adminstered by Alberta Music and funded through Calgary country radio station WILD 953, Project WILD is part of a seven year, $4.9 million program, designed to kick-start the international music careers of three emerging Alberta artists annually, and give a boost to all top 12 finalists selected by industry jury. The Jim Pattison Broadcast Group is committed to newly emerging Canadian musical artists through CRTC Canadian Content Development programming.

This is the second year for Project WILD, last year’s inaugural winners were The Dungarees (1st place), Sykamore (2nd place), and Ken Stead (3rd place). For the two years prior to last, the program was known as the PEAK Performance Project, which also ran as a program in BC for seven years. Project WILD will run in Alberta for the next four years.

Top Prizes this year for the Alberta Project include a $100,953 top prize, $75,000 second prize, $50,000 third prize, as well as a $5,000 Development award given to each Top 12 band to help them with their career development.

For more information, go to


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