Sony Music Sweden Develops App to Make Streaming Earnings More TransparentTuesday, March 8th, 2016
Sony Music in Sweden has developed an app which the major says will fix transparent accounting issues faced by artists in the streaming age.
Former Spotify exec Michelle Kadir led development of the platform, which shows acts their daily royalty earnings – including information pertaining to their label advance.
In addition, the app pulls together other key information for Sony Music Sweden artists, including streaming volume across all platforms, plus airplay data and profiles by age/gender/location of their listeners.
A “heat map” highlights the areas in the world where the artist is currently popular – information which could, for instance, help inform an act’s touring plans.
As you’d expect, the app also offers ‘intelligence’ of social media popularity across Twitter, Instagram and Facebook.
It has been given to artists signed to Sony Music Sweden with a global roll-out expected later this year.
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