One Trillion Songs Have Been Streamed This YearWednesday, September 2nd, 2015
Music data collection and analytics firm Next Big Sound, has released its mid-year report for 2015 and the numbers are mind-blowing. Just in the first half of this year, Next Big Sound tracked over one trillion song plays. That is not a typo. That is trillion with a “T”. Included in that number are streams fromYouTube, Vevo (overlap was accounted for), Vimeo, Spotify, Rdio, SoundCloud, and, for the first time ever, Pandora, which acquired Next Big Sound in this year.
The authors note, “What really blew our minds when tallying these totals was that the number of online plays in just the first six months of the year far exceeds what we tracked in all of 2014, even before the addition of Pandora’s data. And social is growing like a weed as well. We tracked close to 14 billion new followers, page likes, and stations added in the first half of the year, already more than three quarters of the total from last year.”
The authors also point out the skyrocketing popularity of Instagram as a means of artists interacting with their fans. In May, Next Big Sound tracked more than 280 million new followers for artists, which is close to six times the activity seen less than a year ago. The authors point to rapper/singer Fetty Wrap, saying, “Reveling in the runaway success of his first single “Trap Queen,” rapper and singer Fetty Wap is a standout example of an artist that has taken to Instagram like a pro twitter and is building a hefty following. Giving fans a candid glimpse into his life as an emerging artist and young parent (driving around with his crew one day, snapshots of his baby girl the next), he added more than 1.1 million new followers on the platform in the first six months of the year, with any given post typically attracting in the ballpark of 15,000 likes. This attentive audience returns great value in promoting upcoming shows and releases.”
For full details and a breakdown of the numbers, go to www.nextbigsound.com/industryreport/2015summer