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Forbes: How it cost $6.9M to make ‘Blurred Lines’ a hit

Friday, March 6th, 2015

Blurred_LinesForbes.com has published this interesting breakdown of the costs associated with the hit song “Blurred Lines” by Pharrell Williams, Robin Thicke, and T.I.. During an ongoing plagiarism lawsuit brought forward by the estate of Marvin Gaye, a Universal Music executive said that the overhead cost of the song were $6.9 million. Here is Forbes’ explanation of how that could be:

Marvin Gaye’s family’s lawsuit against Robin Thicke over his song,“Blurred Lines,” has peeled back the curtain on just how much it can cost to birth a hit single.

Earlier this week, court testimony in Los Angeles federal court revealed that Thicke has earned $5.66 million from the song, while co-writer/performer/producer Pharrell Williams made $5.15 million and featured performer/co-writer T.I. $704,774, according to The Hollywood Reporter.

Perhaps the most shocking revelation was testimony from an executive at Universal Music Group, the record company that released and distributed “Blurred Lines,” who stated that overhead costs to create the song tallied $6.9 million.

That figure seems incredulous until you start to break down the numbers.  Forbes talked to industry executives who parsed the numbers, based on their experiences.

A source with intimate knowledge of how major label budgets work for top line artists— although he did not work on “Blurred Lines”— believes the $6.9 million figure includes the creation of Thicke’s album, also called Blurred Lines, but that the bulk of the costs beyond the recording of the album are attributable to the marketing and promotion of the “Blurred Lines” single. The tune sold 6.5 million downloads in 2013 in the U.S. alone, according to Billboard, the most of any song that year.

To read the full article, CLICK HERE

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