IMSTA FESTA Toronto a Huge SuccessMonday, September 8th, 2014
The International Music Software Trade Association (IMSTA) held the inaugural Toronto edition of its IMSTA FESTA music technology show on Sept. 6 at Ryerson University.
Throughout the day, songwriters, musicians, DJs, and producers took in exhibits, demos, and educational hands-on courses put on by over 40 brands that covered all areas of music creation. The theatre was filled beyond capacity for the keynote speech by producer/audio engineer/DJ Young Guru. As well, panels and presentations on SOCAN, music publishing and licencing, self-promotion, and EDM business development drew full crowds throughout the day. It ended with a standing-room-only crowd who was there to the Cooking Beats seminar by Rich Kidd and Ebony “WondaGurl” Oshunrinde.
“It actually surpassed expectations. Anytime you do a new show like this in a new city, where nobody knows about it, it is always a little bit of a trial balloon,” IMSTA Managing Director Ray Williams tells CM, adding that the estimated attendance was around 1,000 people. “If you look at the New York show, it started with about 550 attendees the first year and now it is over 2,000. So a lot of people still don’t know about IMSTA FESTA in Toronto and if you look two, three, or four years down the road, this is going to be a very, very huge event.”
Crowds had lined up outside the Roger Communications building by 10:15 a.m. for the opening breakfast and there were still hundreds of people filling the theatre when the Cooking Beats seminar ended at 7 p.m., a little behind schedule. “The exhibits had great traffic and we had some exhibitors from the U.S. who have been to all the IMSTA FESTAs in the U.S. and they said this one was the best as far as traffic,” notes Williams. “Also, the quality of people who came was great because these are people who want to know about this stuff. These are people who are using these tools so there weren’t a lot of tire-kickers. These are people who are going to come to the show if it was rain, sleet, snow, hail, it really didn’t matter. So that was perhaps one of the great achievements is that we managed to find quality attendees who were really interested in everything we were showing.”